I’m a UX and product designer with experience crafting tools and services that reduce complexity, centre user needs, and deliver measurable impact.

Over the past few years, I’ve been operating at a senior level — leading strategy, shaping product direction, and collaborating across disciplines to bring meaningful products to life. My work often explores the intersection of design and emerging technology, from AI models that predict the likelihood of a patient missing their appointment, to rendering properties before they’re built using 3D and Augmented Reality.

For the past two years, I’ve been working at DrDoctor, the UK’s leading patient engagement platform within the NHS. As the lead designer for both the Scheduling and AI domains — which contribute over 50% of the company’s Annual Recurring Revenue — I’ve driven product innovation, supported strategic partnerships, and led discovery and design for features that directly improve operational efficiency across NHS trusts.

Thanks to my deep domain expertise in NHS workflows and booking operations, I’ve been invited to lead talks and collaborative workshops at Google and Microsoft, helping cross-functional teams imagine how AI can support frontline healthcare administration.